“choice gold.” This term, in Hebrew and English, refers to gold that is “chosen” by the buyer for its value, its purity and its color. Some translations, thinking “choice gold” could be confusing, go with “pure gold” or “fine gold,” but the Hebrew verb is “choice” or “chosen.”
The truth of this verse is profound. God’s Wisdom is calling out to people to take her instruction instead of “choice gold,” and choosing Wisdom’s instruction is the right choice to make in order to be most blessed here on earth and in the next life, too. But fools don’t listen, and the “choice” that far too many people make is the wrong one: they choose money, power, prestige, sex, and other temporal pleasures instead of living wisely with God. If they do know God to some extent, and try to walk with the world and also with God, they will have trouble here on earth. If they really make the wrong choice, and choose the glory of the world rather than everlasting life, they will regret the “choice” they have made. On Judgment Day there will be weeping, wailing, and gnashing of teeth, but it will be too late to repent (Matt. 13:42, 50).