“Please speak in the ears of all the leaders of Shechem, ‘Which is better for you, that all the sons of Jerubbaal, who are 70 men, rule over you, or that one man rules over you? And remember that I am your bone and your flesh.”
“leaders of Shechem.” The Hebrew word translated “leaders” is Baal, which was used of lords, leaders, landowners, and occasionally of free citizens (cp. Josh. 24:11).
REV Bible
