“Milcom.” Milcom was the chief god of the Ammonites. The Israelite tribe of Gad settled in the Transjordan, the area east of the Jordan River (Josh. 13:8, 24-28). Thus, the eastern border of Gad was the west border of Ammon. By the time of Jeremiah, the Northern Kingdom of the Ten Tribes of Israel had been conquered by the Assyrians and deported (2 Kings 17:5-6, 18-20, 24), and so the Ammonites and their gods moved into the area that Gad had occupied.